Earn the attention you’ve earned
PR Agency in Lagos, Nigeria
We are a creative PR agency in Lagos for the builders and founders shaping the future of Nigeria and Africa. We turn what you’re building into stories the right media and investors notice, and the right communities believe in.
WHY PR MATTERS. FOR THE BUILDERS
You have built something worth talking about. The world is still talking about everything else.
When the work is real and the story isn’t told, the gap costs you capital, talent and the conversation itself. That’s the gap we exist to close.
We don’t just tell your story. We make sure the right people can’t ignore it.
What's included
A full PR practice, not piecework.
Most PR agencies sell channels. At loft creations, we sell outcomes. Every engagement starts with the question the brand actually cares about.
Media Relations & Press Strategy
Targeted pitching to media houses who actually cover your sector. Nigerian, pan-African and global. Embargo strategy, data backed placements, sustained relationships. Announcements built to actually get picked up.
Crisis Communications
Pre-built playbooks before you need them. Hours-not-days response when the conversation goes sideways. Calm, prepared, on-message.
Reputation Management
Day-to-day monitoring of how your brand shows up in press, search and social. Proactive corrections, narrative defence, long-term perception building.
Who it's for
Built for builders at every stage of the climb.
PR looks different at different stages. A pre-launch fintech needs a story before it has metrics. A scaling energy company needs to translate growth into authority. A founder navigating a crisis needs steady hands. We meet you where you are.
Pre-launch & emerging
You're months from launch or just out the gate. You need a credible founding narrative, early press placements, and the right first-impression with journalists who'll cover you for years.
Scaling & raising
You need communications that match that consistent coverage, founder thought leadership, and a brand presence. Audience map
Going continental
You're expanding beyond Nigeria. You need pan-African and global press relationships, regional message adaptation, and a narrative that travels across markets without losing its edge. Creative platform
Managing crisis
Something has gone wrong, or is about to. You need a calm, prepared partner who can respond in hours, manage the press cycle, and protect the long-term reputation you've built.
TRUSTED BY THE BUILDERS SHAPING NIGERIA & AFRICA
How we work
From brief to byline.
Week 1–2
Discover
Founder interviews, sector immersion, competitive narrative audit and a clear read on what the right people currently believe and what they need to believe.
Week 3–4
Position
Narrative architecture, key messages, proof points and the press strategy that turns all of it into placements journalists actually want to cover.
Ongoing
Pitch & place
Targeted outreach to the journalists who matter, story angles tuned to each outlet, embargo and exclusive coordination, and persistent follow-through.
Monthly
Measure & iterate
Coverage analysis, sentiment tracking, share of voice and message pull-through. What’s landing, what’s not, what we adjust next month.
Outcomes we deliver
We measure what moves the business.
Quality of coverage
Tier-one placements in the publications your investors, customers and policymakers actually read.
Share of voice
The percentage of conversation in your category that belongs to you. We track it monthly and grow it deliberately.
Message pull-through
Whether the press is repeating the message you actually want repeated or the convenient one they invented.
Brand-search lift
How many people search your name unprompted after a placement runs. The clearest signal that PR is doing its job.
Sentiment shift
Tracking how the press, social and analyst conversation about you moves from neutral to favourable over time.
Inbound that closes
Investor conversations, partnership requests and customer enquiries traced back to specific placements the line PR rarely draws but should.
Start the conversation ●
48-hour response
Tell us what you're building.
Share a rough brief. We’ll come back with a tailored proposal, recommended scope and a clear quote within 48 working hours.
- A real human reads every brief, usually within the hour.
- We only respond if we think we’re a fit
- Your information stays with us always
Response within 48 working hours · hello@loftcreationsmedia.com
Related Services
Most PR works harder when it's paired with the right partners.
Press coverage gets the conversation started. These four disciplines keep it going and turn earned attention into compounding brand equity.
Digital Marketing
Explore
Video Production
Explore
Campaign Strategy
Explore
Experiential Marketing
Explore